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Short notes on tracking brands, scoring creatives, and billing.

Currently tracking Meta ads (Facebook + Instagram). TikTok Ad Library support planned for Q1 2027.

EU/EEA + UK ad-spend estimates for competitor ads are on the roadmap for a future update — including per-country reach data (Germany, UK, Norway, etc.) and spend range estimates. Ad spend transparency data is only published by Meta for EU/EEA + UK markets, so estimates for other regions (e.g. Switzerland, US) aren't possible — we'll never fake them.

How do I add a competitor?

Open the vault and use Add competitor. Type the brand name — for example Gymshark or Ridge Wallet — or paste a numeric Meta page ID or Facebook page URL. We look up their Meta advertiser page and archive those ads. If we can't match the name to a single advertiser, nothing is stored. Email that brand name and an extra clue (country, vertical) to help@adintel.dev and we'll add it.

How do I add a brand by Meta page ID?

AdIntel only pulls ads from a brand's own Meta page, so a brand can't be added unless that page is matched unambiguously. If a name is rejected, open the brand in Meta's Ad Library, copy the page ID or the page URL (the one with view_all_page_id), and paste that into Add competitor instead of the name.

How does team scoring work?

Each ad in the vault has a Team score. Tag it as Tested — Scale, Fatigued, Creative Flop, or Angle to Test, and optionally give it 1–5 stars. Scores are saved to your organization so the whole team sees the same labels.

Why do some ads say Dynamic Ad?

Meta DPA/DCO ads often have no static video or image creative — the product shot is assembled at delivery time. We mark those as Dynamic Ad, show the page profile picture, and link out to the live Ad Library listing.

How do billing and annual plans work?

Starter, Pro, and Agency are flat monthly rates with unlimited seats. Pay annually and you get ten months billed as a year — two months off. Plans are capped by how many competitors you can track, not by seats.

How do I cancel or change plans?

Go to Billing and open Manage billing. That launches the Stripe customer portal, where you can switch monthly or annual, change tiers, update the card, or cancel. Changes apply on your current Stripe subscription.

How can I contact you?

Email hello@adintel.dev. We read every note — product questions, billing issues, and scrape problems included. If a brand name didn't match in Add competitor, send that name and an extra clue (country, vertical) to help@adintel.dev.