Intel
Angle maps, ad longevity analysis, and gap identification — one category at a time.
Pet Care
We pulled every active US cat food and supplement ad from Meta's Ad Library and mapped the angles. The category has converged almost completely on a single message.
12 October 2026
Outdoor Gear
We mapped active US outdoor apparel, footwear, and gear ads in Meta's Ad Library. The category has converged on performance heritage framing, one brand is holding a premium lane alone, and the problem-framing hook that drives conversion in every adjacent category is almost completely unclaimed.
13 October 2026
Pet Care
We pulled every active US dog food ad from Meta's Ad Library and mapped the angles. Fresh subscription has converged on a single template. The oldest creative belongs to a brand that isn't competing on subscription at all.
14 October 2026
Coffee
We pulled active US coffee ads from Meta's Ad Library. The highest-volume advertiser is a mushroom coffee brand that locked in a single creative in March. The brand that invented the category is now running discount bundles.
14 October 2026
Coffee
RYZE is running ~6,000 active Meta ads, all with the same headline — and the oldest has been live for 701 days. A breakdown of what their ad library reveals about DTC creative strategy.
15 October 2026
Pet Supplements
PetLab Co.'s oldest active creative is 3× older than anything in Zesty Paws' current library. A breakdown of two different acquisition strategies competing in the same category — and what the gap reveals.
16 October 2026